Trusting Local SEO Services

Put Your Business on the Map (Literally!)

Dominate Your Local Service Area

Check the Frequently Asked Questions page to expand your knowledge

Powerful Conversion Boost with Local SEO

86% of Customers Use Google Maps To Find Local Businesses

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Get Noticed Online

People are already searching for local services and products online. You will Reach More People if your business is at the top of the list in Maps and Finder.

Did you know? A massive 62% of consumers will disregard a business if they can’t find them online.

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Get Leads with Buy Intent

One of the fastest-growing trends is to do a business search “near me” on a mobile phone. These searches also have very high buyer intent, with almost a third of local business searches ending in a purchase, even off-line. 

Did you know? More than 24% of all clicks go to the first result of local business searches.

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Grow Your Business

Almost all consumers first look at online reviews before selecting a local service or product. With Local SEO your business’s online reputation is managed, and you get quality, high-converting local leads.

Did you know? Almost 70% of users will visit a store based on the information they found online.

Long-Term Relationships Built on Trust

See Why Leads Mate Clients Love Our Partnership

“WOW! This is by far the best service I’ve received in a long time. Corna knows what she’s doing! We received some SEO blogs that were incredibly well put together, and easy to follow. I am definitely going to be using them again!”

Christine Bernard
Welcome to the Hood

“Corna was amazing to deal with. Super fast, efficient, relevant and delivered great quality articles that will help my business’ presence online. THANK YOU!”

Mel Farah
La Fig

“Received an SEO Audit from Corna. It is the most detailed SEO Audit I have ever received and has helped me greatly with my website. Corna is very knowledgeable and easy to communicate with.”

Kelly Masterson
The Indoor Oasis

“Thank you so much for your time & effort you poured into helping with the SEO for my business. I’m very happy with your work & you have been super easy to deal with.
Corna wrote some Blog articles and did a keyword study for me. The study has been very detailed & easy to understand, even without any SEO knowledge I was able to implement her work on my website easily. I’m looking forward to see the traffic on my website increase & will be using the services of Corna again in the near future. I highly recommend her services as she is providing fast results suitable for any kind of business niche.”

Sophie Scholl
Lustre. The Ritual.

How Local SEO Works

Have you ever searched for a product or service in your local area? You probably noticed that before Google displays the organic results, it shows a Map with a few businesses inside the search results.

Here’s what is happening behind the scenes

On the surface, Local SEO works like any other Google search. When someone does a search, for example, “hairdresser near me”, Google will scan this search phrase in its Index to provide the best results for that query. (Just like a “normal” search.)

Now it gets interesting – Google will use a different set of ranking factors and metrics to find and rank LOCAL results. These local ranking signals include the physical location someone is searching from, the physical address of businesses, online review sentiments, Google Business Profiles, and many more. From all these signals, Google pulls up a Map on the search results page and lists the top 3 ranking businesses on this Local Pack.

Dominate Local SEO Search Traffic

Winning Strategies to Win Local SEO Organic Traffic

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Local SEO Keyword Research

Local SEO keywords (phrases) are what people search for when looking for local products and services.

Leads Mate finds and targets the keywords relevant to your business.

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Local SEO Competitor Analysis

Leads Mate will discover local SEO competitors that are after the same local keywords your business is targeting. 

Then create a benchmark of these listings to create an overtaking strategy.

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Local SEO Landing Pages & Content

Attract customers and clients in your local service area and market using location-specific local SEO tactics and local landing pages.

Leads Mate will ensure that all the content on your local SEO landing pages is specific to the geographical area of your business.

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On-Page & Technical Optimisations

A hyperdrive engine will not drive anywhere without a chasey and wheels. On-page and technical elements are the backbone of ranking and user experience.

Leads Mate aligns your pages to the targeted Local SEO keywords and competitor benchmarks.

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Local SEO Google Business Profile

Make the most of your Google Business Profile – a comprehensive free business listening directly on Google. If done correctly, your Google Business Profile will give you maximum visibility on all Google platforms, including Search, Maps, Images, and more.

Leads Mate will set up and optimise your Google Business Profile for Local SEO success.

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Local SEO Citations and Link Building

Local SEO goes beyond just getting links to your website. The deeper your business is rooted in the local community, the higher it will rank. (This is your hyperdrive engine.) 

Leads Mate understands this and works hard to build credible citations and local backlinks for your business, using quality outreach strategies for your Local SEO.

Local SEO Frequently Asked Questions

Confused? No Worries! Here are All the Answers You Need

What Is Local SEO?

Local SEO is the process of getting your business visible in local search results. When you add a location to your search phrase, for example, “plumbers in douglas” or even just a search like “plumber near me”, it triggers the local search protocols in Google and other search engines. On the surface, it is no different than any other search you do online, however, what happens behind the scenes works differently. Using Google as an example, as soon as a local search is triggered, Google will look for results using local ranking signals and the local index for that specific geographical area. A noticeable difference in the search results is the presence of the “Map Pack”, which shows the top 3 ranking local businesses on a Google Maps insert above the organic listings.

What Is the Difference Between Local SEO and SEO?

Both National SEO and Local SEO efforts are the processes to improve your business visibility and ranking in organic search results. Local SEO has a strong geographical location component embedded into it, and brick-and-mortar local businesses and trades that don’t even operate online can benefit a lot from it. The other big difference is that there are separate ranking factors and signals for national and localised search results.

Why Are Local SEO Services Important for Small Businesses?

If you take your phone out now and type in “best Thai food restaurant” in a Google search, you don’t see all the Thai restaurants across the whole of Australia. Instead, you only see the restaurants in your local area. This is exactly what the power of Local SEO does for local businesses. By using local search engine optimisation strategies, your business becomes visible online for local searches. (In fact, you don’t even need a website to appear in local search results, and generate local leads online.)

This is how you get ahead of your competition. And since SEO is by far the most cost-effective of all digital marketing channels with the highest ROI, it is critical for small businesses to take full advantage of this.

How Much Does Local SEO Cost?

Several factors influence the cost of a well-executed Local SEO campaign, like your specific business needs, your current ranking and content situation, your competition and your geographical location. A typical Local SEO campaign in Australia cost between $500 and $3,000 per month. If you prefer consultation and one-off projects to be done instead of a monthly retainer, expect to pay $75 to $250 per hour. For your own sake, please avoid services that offer a ranking guarantee within a short period of time. There are no time guarantees in SEO. With proper white hat ethical strategies and quality work, you will get results. Taking shortcuts with grey and black hat strategies will give you a quick traffic bump in the short term, but it will not hold up against quality controls and it’s not worth the risk once the search engines get caught up and penalise (or ban) your domain.

What Are “Near Me” Searches and How Do They Work?

When someone types in a search for a product or service and adds the words “near me” at the end of the search. For example: “butchery near me”. This is a definite local search trigger and the search engine will present local search results to show butcheries that are in the immediate geographical location of the person. These searches also have a very high buy intent. People searching for products and services “near me” usually make a purchase very quickly.

What Traffic Do You Get With Local SEO?

Organic traffic following local searches are people within your local service area. This is your local market and consists of people in your area looking for the products and services you offer. There is a high buyer intent in the traffic from local searches, and enquiries usually have a better rate of converting into purchases.

What Businesses Need Local SEO?

Local SEO will benefit all small businesses (or any size business) that have a physical presence in a specific geographic area, like a town or city. Even brick-and-mortar businesses that don’t operate online benefit a lot from the brand awareness and online visibility that Local SEO provides. 

To know if your business is in need of local SEO, quickly do a Google search for the services you provide with your location (or “near me”). For example “dentist in mackay” or “dentist near me”. Scroll past the first few listings that are paid ads (you can easily see this from the “Ad” prefix in the link). If you can see a section with a Map and three local businesses next to it, it means your business definitely has a need for Local SEO in order to get YOUR business listed in one of those top 3 positions and start getting more local traffic. (This is often called the “Map Pack”).

Does Local SEO Work for All Business Types?

Any small business that has a specific service area (even multiple areas) will benefit from Local SEO. Current data shows that the industries that are already benefitting massively from local SEO are: medical services, law firms, bars and restaurants, local real estate agencies, plumbers and pet services. Checking the Map Pack is an excellent idea to see if Local SEO will work for your business (see the question on “What Businesses Need Local SEO?” for an explanation of the Map Pack check).

How Competitive Is Local SEO?

It can be hard for small local businesses to compete online with companies that have been optimising their websites and investing in SEO for years. Keeping up with large national brands can be difficult. This is why it is so important for small local businesses to focus on Local SEO, as the local search results follow their own set of rules and ranking signals and criteria. In fact, Google implemented the local search index and its other platforms like Google Business Profile exactly for this reason – to make it easier for small local businesses to become competitive online. 

Today, the uptake from local businesses on Local SEO is still very low. So there’s a wide opportunity for small businesses with the right strategy to get on board now.

How Do Local Leads Convert?

Local Leads often have a better conversion rate and are more likely to end in a purchase or using a local service. The reason is that local search traffic is extremely targeted. Someone searching for a “dog kennel near me” has an obvious need for boarding their dog. If you own a Pet Kennel, have the capacity, have good reviews online, and show up in the organic search results and Map Pack for that person, there is a good chance you can win that customer.

What Makes Content Rank on Google?

Excluding funny videos and memes that go viral, when it comes to content related to services and products there is only one proven way to go with your content: Quality. This means your content is relevant and addresses the pain points of your target audience. It means it has superb grammar and structure and is written naturally (i.e. not AI-generated). It means it is presented attractively with a great user experience, is easy to follow and digest, and keeps your visitors engaged. And lastly, search engine spiders must be able to find and crawl it easily, so this means your technical setup of the page is done correctly.

What Is Local Search Intent Usually Like?

When someone enters a query into the search bar of a search engine like Google, the objective of that query is what we call the search intent (also referred to as the keyword intent). For example, someone searching for “cheap dog collars” wants to find a shop where they can buy a cheap dog collar. 

Popular categories for Local Search Intent are the following:
Commercial Intent – people looking for the physical location or address of a business because they want to go there in person.
Informational Intent – people looking for information about your business such as opening and closing times, availability of stock, what type of payments you accept, etc.
Transactional Intent – People wanting a way to contact you via email, or phone call, making a reservation, booking in a service, etc.

Can I do Local SEO Myself (DIY SEO)?

Anyone can optimise their business and website for search engines, and there is a lot of information available on the tactics and strategies you can follow. With some practise and dedication there is no reason why you won’t be able to “hack” it on your own. A lot of small business owners will probably feel this is something they take on themselves to save on marketing costs.

Here is the big BUT: When it comes to marketing, there is no such thing as FREE. You either pay for something with your money, or you pay for it with your time. So when it comes to Local SEO you need to seriously consider how you are going to “pay” for your online visibility and what local leads from organic search traffic are worth to your business, and your business growth objectives.

Is Local SEO Still Relevant in 2022?

Local SEO has been around for a while, so is it even relevant in 2022? Absolutely! In fact, Local SEO is now, more than ever, important for any local small business, and it is clear with the last update in May 2022 that the Google algorithm will continue to push more and more focus on local optimisations for businesses online. Following the last 2 years of isolation and work-from-home periods that businesses endured, people have become accustomed to the Internet and using search engines to find products and services. So if you are not visible online, now is the time to jump on board.

Is Local SEO Good for Branding?

Absolutely! People buy from and use the services of Brands they trust. The easier it is for people to find and access your business online, the faster you will draw awareness of your brand. So if you want to supercharge your brand awareness, you need to target the right audience with the right content at the right time. This is precisely what Local SEO does for your business!

Why Should I Partner With Leads Mate for Local Ranking?

Leads Mate understands the constraints of small businesses and keeps on pushing the limits with affordable SEO services. Leads Mate takes pride in the quality of each service provided and keeps your ROI and Results at the heart of each campaign. There is no compromise when it comes to quality. Not for your SEO, and not for your client care. The boutique-style services that Leads Mate offers, give you a next-level client care experience with exceptional personalised communication and comradery. Partnering with Leads Mate does not just save you time and money, but you get a long-term relationship that wants to see your business succeed.

Got More Questions?

Leads Mate has more answers. If you can’t find the information you need on this page, or the Frequently Asked Questions page, simply submit your free query for honest, friendly advice and guidance.

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